CI & BI

It is designed to express a transparent, responsible, customer-centric mindset and a global-focused will to challenge

Signature

Signature

POSCO Engineering and Construction’s signature, developed with a uniform visual image in mind, was created to foster a unified corporate identity for its organization members and to convey a consistent corporate image outside of the company. Hence, any use of the signature requires extreme precaution. As a rule, the logotype must be applied in the lower-right space of the Water Mark. Each character in the Signature was fine-tuned to be proportionally harmonized with the entire Word Mark and as such, any discretionary changes to the shape, thickness, proportion, etc. are prohibited.

Signature

Word Mark

Representing the business philosophy of pursuing internal and external harmony, the five alphabets of POSCO each maintain individuality and are arranged in balance. The letters in forms of concentric circles reflect POSCO's vision to achieve perpetual growth through active response to environmental changes and relentless innovations. soft blue color to emphasize the corporate image as a state-of-the-art and environmental-friendly company.

Logotype

Color

The soft color POSCO BLUE represents POSCO as a state-of-the-
art and environmentally-friendly company.

POSCO Blue PANTONE 302C
CMYK 100/35/0/40
RGB 5/80/125

Brand Identity & Story

ADVANCE IN CORE

Based on firmness and sturdiness, POSCO E&C focuses on the essence of housings to provide its customers with relaxation and lead the premium housing culture.

  • 신뢰할 수 있는 안전 Reliable safety

    Fostering a reliable
    and safe housing environment

  • 강화된 편의 Reinforced convenience

    Realizing convenient and comfortable lifestyles through high-class facilities and services

  • 실천 Comfortable rest

    Providing comfort and rest in a cozy environment to make everyone energized

  • 실천 Sophisticated design

    Completing the premium class of housing environments through refined designs

Symbol

The symbol of THE SHARP embodied a firm structural form with vertical and horizontal strokes intersecting each other, inspired by the sturdiness of high-rise buildings.
It applies the golden ratio to visually deliver the essence of beauty through proportion, order, and harmony. With the sense of comfort and stability, the design conveys the leadership and trustworthiness of THE SHARP.

Symbol

Logotype

The logotype of THE SHARP goes in harmony with the symbol.
Giving emphasis with capital letters “T” and “S” ensures legibility and clarity when applied in buildings or various environments. It is designed to realize powerful communication and delivers a firm and refined image of THE SHARP even when used independently.

Logotype

Signature

The new logo design contains “Advance in Core,” the brand identity of THE SHARP, that focuses on the essence of the residential space based on strength and solidity. The symbol of THE SHARP is of a structural form in which horizontal and vertical strokes intersect based on the tenacity of the structure, giving you a sense of visual stability and balance, and represents the leading residential culture of THE SHARP, which focuses on the essence.

Signature

Slogan

Slogan is a communication phrase used to effectively deliver the core message of a brand both internally and externally. When applying the slogan, it shall be used in accordance with the instructions of this guideline to prevent damage to the image due to its distortion, deformation, misuse and/or abuse. The minimum size regulation has been decided in consideration of the slogan’s reproducibility; it is prohibited to use the slogan below the minimum size.

Slogan

Color

Steel, which has existed together with the mankind, is the material that symbolizes POSCO. The deep and rich Prussian blue created by steel is the new color of THE SHARP, and its profound weight and force within make the presence of THE SHARP stand out more than any other color. The blue color, which has grown through the ages, will powerfully carry on the new identity of THE SHARP.

THE SHARP Prussian Blue PANTONE 289C
CMYK 100/79/10/70
RGB 0/18/65

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